The product discovery strategy behind Harvey Nichols

Case Study

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AI Search New 2 @2x

Product discovery is one of the most important parts of a luxury, premium online shopping experience. A great product discovery strategy puts the spotlight on inspiring, relevant products that motivate shoppers to buy.

Harvey Nichols, the British luxury department store chain, has an ingrained devotion to their customers. In-store experiences are fun, accessible and exciting, and this same experience is one that the brand sought to replicate online.

In this case study, see how Harvey Nichols:

• Earned £300,000 additional revenue directly attributable to search.

• Increased conversions by 52%.

• Increased measurable search relevancy by 10%.