The State of Product Discovery

London Research Report

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Online shopping has grown massively during the Covid-19 pandemic. Online sales in the US increased by 32% in 2020 (to $791.7bn), and by 31% to almost £100bn in the UK. This makes it increasingly important for retailers to address different modes of shopping beyond people simply knowing what they want and going online to buy it.

In this report, you will learn:

1. What construes product discovery?
2. How ecommerce leaders are understanding customers better
3. How to optimise product discovery