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How PrettyLittleThings delivers both relevancy & inspiration to shoppers


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Search functionality has improved considerably, while merchandisers working on international sites now have the freedom to style a page as they wish, based on seasonality. These improvements, together with an overall increase in performance of our sites have contributed to the recent uplifts in order value and conversion.

James McDougall,
Head of IT, PrettyLittleThing


See how PrettyLittleThing have improved their online visual merchandising and search: 

PrettyLittleThing needed a platform that used automation to do the heavy lifting while allowing it's merchandisers to have the flexibility to manually curate pages as required. They also required efficient scalability for global vs local sites.

How we helped

Responding to Pretty Little Thing's requirement for delivering both relevancy and inspiration to its shoppers, Attraqt delivered an impactful combination of features and services.

  • Drag & Drop Access: Allowing teams to focus on optimising product pages that matter
  • Automation: Making merchandising processes quick and efficient to save manual effort
  • Search Optimisation: Delivering superior search experiences for the customer

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