ORCHESTRATING LUXURY SHOPPING FOR THE DIGITAL AGE
Our latest report reveals the growing role of digital channels in the luxury consumer's buying journey, especially among Millenials and Generation Z (Gen Z) shoppers. We researched over 3000 consumers in France, the UK and the Middle East to understand how they engage with luxury retail brands online. The results reveal detailed insights about the online preferences of luxury shoppers across different markets, as well as how retail brands can tailor their own online experiences to address these trending behaviours. It provides actionable insights to show how luxe brands can inject a series of powerful 'wow' moments in the online journey that optimise and orchestrate customer digital experiences across the length of their shopping experience, nurturing more of them to conversion and sales.
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