Only around 2% of online shoppers convert. This is, at least in part, due to the overwhelming number of products presented to them, which can result in choice paralysis. This makes today's online discovery journey far from simple. Shoppers typically search for an item, then refine the results through filters - colour, size, price - and often still end up with hundreds of results.
Changing consumer search behaviour
Challenged by this paradox of choice, shoppers have started to try to narrow down the range of products that are of interest to them, by better defining their needs. This has resulted in increasingly more complex and detailed search queries that are difficult to optimize. Unaddressed, they lead to a poor search experience for shoppers and loss of revenue for retailers.
Not all shoppers visit an ecommerce site knowing exactly what they are looking for. Some come to buy a specific item, while others come to browse. To complicate things further, with every visit the intent of the shopper can change. In order to provide a relevant product discovery experience, retailers must understand the precise intent and specific goals of each individual shopper at the exact moment of engagement.
Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands and retailers, with leading-edge Search, Merchandising, and Personalisation solutions. Through a set of API-enabled, algorithm-driven, intelligent SaaS services, we ensure individualised and connected micro-experiences that support product discovery from inspiration to purchase, and beyond. The platform is embedded with AI to unify and empower all key customer journey stakeholders, enabling business, data, and technical teams to successfully leverage existing ecommerce technology investments.